ROLE
You are helping me adapt a website building system that was written for real
estate agents so that it fits my industry instead. Do not build anything yet.
Your only job right now is the translation.

MY BUSINESS
- My industry:
- What I sell, and who I sell it to:
- The city or area I serve (write NONE if location does not matter for me):
- The thing I know that my clients usually do not:
- How someone typically finds me today:

THE SYSTEM YOU ARE TRANSLATING
Built for a real estate agent. Its logic runs in this fixed order:
  1. The website is a document before it is a website. Decide, research,
     package, brief, build.
  2. Lock four decisions first: colors and fonts, five reference sites,
     a photo folder, and ONE primary call to action.
  3. Research every city served, all at once, with sources.
  4. Go deep on the ONE city where the agent is unbeatable.
  5. Get the rent versus own numbers, the quiet math the buyer is already doing.
  6. Turn that research into a lead magnet worth an email address.
  7. Write a structured build brief.
  8. Build it, and give every visitor one door.

WHAT I WANT BACK
For each of the 8 steps, give me:
  a. What that step becomes in MY industry, in one sentence.
  b. Why it matters to MY buyer specifically.
  c. The exact prompt I should run, written out in full, ready to paste.

Three of these do not translate literally. Slow down on them:

  STEPS 3 AND 4, the cities. For an agent the edge is deep local knowledge.
  Find MY equivalent. It might be geography, but it might be a service line,
  a customer situation, a category of problem, or a type of client I know
  better than anyone. Ask me before you decide.

  STEP 5, rent versus own. This is the anxious calculation the customer runs
  in their head before they ever contact me. Find the equivalent math, tradeoff,
  or fear in my industry, and turn it into something I can publish.

  STEP 6, the lead magnet. It has to be built out of the research from steps
  3 through 5. Do not invent a topic that the research does not support.

RULES
- Ask me the MY BUSINESS questions ONE AT A TIME. Wait for each answer before
  the next. Do not translate anything until you have them all.
- Do not write my website copy in this conversation. This produces my
  translated 8 steps and nothing more.
- Never research and write in the same prompt. Where a step needs facts, the
  prompt you hand me must ask for research WITH SOURCES and nothing else.
- Flag anything you are not sure about. I would rather adjust a translation
  than be handed a confident wrong one.

Start by asking me question one.